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INVESTMENT THESIS: A DISCIPLINED APPROACH TO VALUE CREATION
Our portfolio is constructed through a balanced, dual-engine approach that combines the stability of proven assets with the high-growth potential of new developments.
ACQUISITION STRATEGY
We identify and acquire stabilized, high-potential hospitality assets in our target markets. Our focus is on properties with established operational track records – often exceeding 10 years – that offer clear opportunities for value creation through strategic re-branding, re-conversion, or comprehensive re-positioning. This value-add approach allows us to enhance performance and maximize profitability.
DEVELOPMENT STRATEGY
In parallel, we execute select ground-up development projects in Mexico's most dynamic tourism hubs. Zaffre manages the entire development lifecycle, from initial design, permitting, and financing through to construction and operational launch. By focusing on the later stages of the development process and leveraging our expertise in risk mitigation and cost control, we reduce execution risk and enhance investment profitability. Our development period targets an efficient 18 to 30 months to the commencement of operations, with six new hotels planned for development.
PROACTIVE ASSET MANAGEMENT: MAXIMIZING OPERATIONAL EXCELLENCE
Zaffre is not a passive investor; we are an active, hands-on asset manager. Post-acquisition or development, our team assumes full strategic ownership of each asset. This role is distinct from the day-to-day hotel operator and focuses on maximizing the long-term value of the investment. Our responsibilities include approving all capital expenditures, setting annual budgets, selecting hotel general managers, and driving key efficiency initiatives. We continuously monitor performance, benchmark against competitors, and execute renovations and expansions to ensure every asset operates at its peak potential, with an unwavering focus on profit maximization.
ELITE OPERATOR PARTNERSHIPS: THE POWER OF WORLD-CLASS BRANDS
A cornerstone of our strategy is the exclusive partnership with the world's most reputable hotel brands. 100% of our assets operate under long-term contracts, typically for 15-30 years, with international industry leaders. This model provides two critical advantages. First, it de-risks operations by entrusting day-to-day management – including sales, marketing, and human resources – to proven global experts with successful track records. Second, it provides our assets with unparalleled international prestige and access to powerful global distribution networks and loyalty programs, ensuring sustained demand and premium market positioning.
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PORTFOLIO PROFILE: CURATING PREMIER HOSPITALITY ASSETS
Our investment strategy is sharply focused on a specific set of asset types and geographic locations, selected for their superior growth potential and resilient demand drivers. This disciplined focus ensures a portfolio of high-quality, institutional-grade assets.
ASSET FOCUS: RESORTS, LIFESTYLE HOTELS & BRANDED RESIDENCES
Our portfolio is centered on two primary asset classes that capture the core of the luxury travel market. Resorts & Lifestyle Hotels form the core of our holdings, developed and operated in partnership with the most reputable chains in the luxury and lifestyle segments. To further enhance project returns and generate a valuable ancillary revenue stream, our strategy incorporates
Branded Residences. These properties, which are a core part of our strategy, are offered for sale under full or fractional ownership models, capitalizing on the strong demand for luxury, branded second homes in premier destinations.
A STRATEGY ENGINEERED
FOR SUCCESS
Our disciplined approach integrates strategic acquisition, proactive asset management, and elite operator partnerships to create value at every stage of the investment lifecycle. This methodology is the engine that drives our primary goal: delivering superior, risk-adjusted returns for our partners. Contact us to learn how our strategy can be put to work for your portfolio.