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ENGINEERING LOYALTY
DRIVING REVENUE
We leverage our deep operational expertise to design and implement bespoke loyalty and vacation club programs that transform guest satisfaction into a powerful and sustainable revenue stream for your asset.
WHY CHOOSE ZAFFRE FOR CLUB DEVELOPMENT
We bring deep hospitality expertise, elite partnerships, and a results-driven approach to private club and resort development. From ideation to execution, we ensure every detail delivers impact – both operationally and experientially.
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HOSPITALITY-FIRST STRATEGY
We design clubs that enhance member satisfaction, elevate guest experience, and drive repeat engagement.
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END-TO-END EXECUTION
From site planning to staffing, we handle every phase with precision to ensure on-time, on-brand delivery.
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PROVEN PROFIT MODELS
We implement scalable financial models that ensure sustainability and long-term ROI.
GET IN TOUCH
CLUB SERVICES, PERFECTED THROUGH PROVEN FOUNDATIONS
With over 40 years of combined experience, our team partners with hotel developers to provide the tools and strategies for exponential growth. We achieve this through the design and implementation of a one-of-a-kind, tailored Traveler Loyalty Club that meets each developer’s unique needs. Specializing in high-end, exclusive guest experiences, Zaffre drives increased profits, higher occupancy rates, and exceptional guest satisfaction.
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DEVELOPER COMMITMENT
The Developer’s Commitment is essential to Zaffre’s ability to deliver on its business objectives. It aligns the key elements that drive success, ensuring clients receive exceptional value and benefit from practices that exceed industry standards. This commitment fosters a collaborative partnership between the hotel and the club, resulting in more efficient operations and measurable success.
Together, the Developer and Zaffre shape a shared culture – one in which every manager and every department excels in today’s fast-paced, socially connected world. This culture becomes the foundation for the hotel and club to thrive in true business harmony.
PRODUCT DEVELOPMENT
Product Development is the process of customizing our proven idea database to meet each developer’s specific needs—crafting a strategy and concept uniquely aligned with your vision of success.
Drawing on deep industry expertise, extensive research, and rigorous product testing, we combine customer insights with refined processes and techniques to ensure a viable product that drives profitable growth.
Through efficient and effective diagnosis of your needs using advanced analytical tools, Zaffre enhances and elevates your product’s value. Our multidisciplinary approach unites team efforts, integrates your existing strengths, and strategically optimizes them for maximum impact.
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MARKETING
To guarantee the success of the sales team, marketing plays a pivotal role in establishing the foundation for growth. Using Zaffre’s distinctive four marketing tools, we attract open-minded, qualified guests for the Club Presentation.
1. Personal Concierge Program (PCP). Personalized services that enhance guest satisfaction and generate a higher number of qualified clients for the Club Presentation.
2. Training Platform. Ongoing training within well-equipped facilities ensures the successful implementation of an evolving, results-driven marketing strategy.
3. Butler / Concierge Station. Service is our highest priority. Strategically located service stations, accessible throughout the resort, ensure exceptional guest experiences. Zaffre provides the expertise to design and implement these stations effectively.
4. Service Software. A powerful tool that enables Butlers and Concierges to deliver personalized vacation experiences while extending a warm, service-driven invitation to attend the Club Presentation.
SALES STRUCTURE
With an exceptional, unique, and tangible product, Zaffre can focus on innovative and creative selling strategies.
Committed to continuous improvement, we constantly monitor the latest research, development, and technology – integrating these with the Zaffre Training Program to enhance the skills and performance of our sales team.
Our sales professionals embody responsibility, enthusiasm, persistence, resilience, and confidence, channeling these qualities into what they do best: generating profits for the developer.
Zaffre employs only honest, ethical sales strategies. Outdated, overly aggressive “timesharistic” methods have no place in our approach. Instead, we create a sales culture that aligns with the overall Club Operation, fostering trust and long-term success.
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CUSTOMER SERVICES
With an exceptional product, marketed with the utmost care, Zaffre ensures that every traveler who invests in our first-class, deluxe offering continues to receive an experience that exceeds expectations long after purchase. This is the core responsibility of our Travel Service Center.
To achieve this, the Travel Service Center is equipped with the tools and resources needed to surpass even the highest expectations of our loyal travelers.
Promptness, courtesy, professionalism, and personalization define Zaffre’s service – ensuring that every interaction leaves a lasting impression.
SOCIAL MEDIA
In today’s connected world, platforms like Twitter, TripAdvisor, Facebook, Instagram, Snapchat, and YouTube place every business under instant global scrutiny. Zaffre positions your hotel and club with a proactive social media culture that drives engagement and builds trust.
We implement programs that train all departments on the impact of social media and the vital role each team member plays in the developer’s success. A customized Rewards Program motivates departments not only to boost productivity but also to generate positive comments and content for the club’s social media channels.
Zaffre combines Search Engine Optimization (SEO) expertise with a strategic, hands-on approach to managing your online reputation. In this fast-paced digital era, success depends on a strong, positive social media foundation. We strengthen that foundation through expertly designed campaigns and content proven to resonate with today’s travelers.
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HOTEL OCCUPANCY ENHANCEMENT
Zaffre provides hotel developers with a professional analysis of their marketing and sales strategies, offering both expert recommendations and actionable solutions to strengthen market presence. By targeting all viable markets, we help increase year-round occupancy, raise your Average Daily Rate (ADR), and drive additional revenue through greater sales of ancillary products and services.
Our strategic pricing plans ensure rate integrity across both hotel and ancillary services. We enhance your positioning on OTAs while boosting direct bookings through targeted SEM campaigns. Combined with our loyalty club programs—including returning member benefits, referral incentives, and “Fly & Buy” offers – we help you access powerful distribution channels, reaching over 7 million timeshare owners worldwide.
We align our strategies with your hotel’s marketing objectives to build a robust Loyalty Club foundation. By analyzing room types, amenities, and target markets, we deliver tailored, cost-effective recommendations that enhance offerings and generate long-term profitability.
At Zaffre, we understand that every element of your organization plays a vital role in overall success. Our goal is to ensure these elements work together seamlessly – like a finely tuned machine – driving efficiency, profitability, and sustained growth.
HOW IT WORKS
We make building and operating high-end Loyalty Clubs seamless with a streamlined, strategic process. From market analysis to post-launch refinement, Zaffre ensures each phase drives member engagement, brand elevation, and profitability.
DISCOVERY
We start by understanding your goals, guest profiles, and brand vision to define the ideal Loyalty Club strategy.
CUSTOMIZATION
Our team crafts tailored programs, benefits, and pricing aligned with your market, property type, and brand DNA.
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INTEGRATION
We implement your club across operations, training staff and aligning systems to ensure a smooth rollout.
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GROWTH
Post-launch, we fine-tune performance, adapt to trends, and continuously enhance guest satisfaction and revenue.
UNLOCK A POWERFUL REVENUE STREAM
A bespoke loyalty or vacation club is a sophisticated tool for maximizing asset performance. Our team leverages deep operational expertise to design and implement a turnkey program tailored to your project, engineered to drive revenue and enhance customer satisfaction. Contact us to explore how a custom club service can elevate your investment returns.